It would be interesting to assess the impact of library listings in Yelp on public libraries. Measures of impact could be:
- Visits to the library’s website from Yelp listings
- Number of new patrons
- Number of active patrons (those with circulation or usage of computer >1 in most recent month)
- Number of circulations per month (or week)
- Attendance at events
More indirect measures could be surveys of people about their awareness of the library in their neighborhood.
What do you all think?